|
SAAB RETAIL ENVIRONMENT DESIGN, MULTIPLE LOCATIONS ACROSS
USA Our team prepared the US Design Guidelines for Saab Cars USA, Inc.,
outlining the design concepts and the critical image criteria for four different
types of new and renovated prototype facilities nationwide. Our team continues
to help the manufacturer realize a consistent image as facilities are being
constructed nationwide. The primary interior space of each project is a
museum-like gallery, an information-intensive and interactive space designed to
respond to the intelligent, discerning demographics of Saab's customers. The
gallery includes premium furniture and finishes, wall and pedestal displays, and
the single car presentation area as the focal point. Awards. |
|