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BMW OF NORTH AMERICA, MULTIPLE LOCATIONS
NATIONWIDE In
2002, our team was selected by BMW of North America to be their design
partner for the development of new and/or renovation designs of BMW
centers nationwide. Unlike many corporate identity strategies, BMW
specifically does not seek a prototype building design. Instead,
BMW selected us to provide a sophisticated design approach that
combines corporate identity branding and facility design requirements
with the unique conditions and context of each facility.
Today, our team is BMW of North America certified to provide branding
design for BMW centers nationwide. We have developed a design
process tailored to assist dealers with the planning needs of their
facilities. This process includes several on-site design and
consultation meetings with dealers and BMW operational officers to
determine the functional and aesthetic approach to a project. Our work
culminates in a complete Design Intent Package that includes: CAD
developed architectural drawings of the site and proposed building,
color renderings of the exterior and interior, a materials outline,
interior furnishings and a preliminary construction cost estimate.
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