SAAB RETAIL ENVIRONMENT
DESIGN, MULTIPLE LOCATIONS ACROSS USA Our team prepared the US Design Guidelines for Saab Cars USA, Inc., outlining the design concepts and the critical image criteria for four different types of new and renovated prototype facilities nationwide. Our team continues to help the manufacturer realize a consistent image as facilities are being constructed nationwide. The primary interior space of each project is a museum-like gallery, an information-intensive and interactive space designed to respond to the intelligent, discerning demographics of Saab's customers. The gallery includes premium furniture and finishes, wall and pedestal displays, and the single car presentation area as the focal point. Awards. |
