BMW OF NORTH
AMERICA, MULTIPLE LOCATIONS NATIONWIDE In 2002, our team was selected by BMW of North America to be their design partner for the development of new and/or renovation designs of BMW centers nationwide. Unlike many corporate identity strategies, BMW specifically does not seek a prototype building design. Instead, BMW selected us to provide a sophisticated design approach that combines corporate identity branding and facility design requirements with the unique conditions and context of each facility. Today, our team is BMW of North America certified to provide branding design for BMW centers nationwide. We have developed a design process tailored to assist dealers with the planning needs of their facilities. This process includes several on-site design and consultation meetings with dealers and BMW operational officers to determine the functional and aesthetic approach to a project. Our work culminates in a complete Design Intent Package that includes: CAD developed architectural drawings of the site and proposed building, color renderings of the exterior and interior, a materials outline, interior furnishings and a preliminary construction cost estimate. |
