MINI USA, MULTIPLE
LOCATIONS NATIONWIDE MINI USA partnered with our team in 2003 to implement the brand identity for MINI facilities nationwide. In 2005, MINI AG launched a new branding program that provided MINI complete exclusivity from the BMW center. Our team worked with MINI USA providing analysis in costing and feasibility studies to bring the new branding program to the United States market. Today, our team is MINI USA certified to implement the MINI branding program nationwide. A MINI Dealership is the passageway into the MINI world - a world where MINI values such as the grace of being small and mighty are reflected in everything from clever vehicle display to the espresso cups offered at the refreshment bar. Lighting, furniture, graphics and MINI presentations are all part of the MINI world, designed to give people reason to smile when visiting the Dealership. Our work with MINI includes design exploration to enhance the MINI total experience through the use of recognizable materials and imaginative elements as well as functional and flexible work spaces. |
