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MINI USA, MULTIPLE LOCATIONS NATIONWIDE MINI
USA partnered with our team in 2003 to implement the brand identity for
MINI facilities nationwide. In 2005, MINI AG launched a new
branding program that provided MINI complete exclusivity from the BMW
center. Our team worked with MINI USA providing analysis in
costing and feasibility studies to bring the new branding program to
the United States market.
Today, our team is MINI USA certified to implement the MINI branding
program nationwide. A MINI Dealership is the passageway into the
MINI world - a world where MINI values such as the grace of being small
and mighty are reflected in everything from clever vehicle display to
the espresso cups offered at the refreshment bar. Lighting, furniture,
graphics and MINI presentations are all part of the MINI world,
designed to give people reason to smile when visiting the
Dealership. Our work with MINI includes design exploration to
enhance the MINI total experience through the use of recognizable
materials and imaginative elements as well as functional and flexible
work spaces.
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